BCP (Banco de Credito del Peru): SOS POS (Bloqueo de Emergencia)

The playWhat they did

What most think~~Most people think help after a phone theft has to come through the phone.~~

What this play showedBCP put the emergency brake in the shop down the street. No phone, no app, no call.

In Peru, thousands of phones are stolen every day, and thieves can get into a victim's banking apps within minutes. In November 2025, BCP (Banco de Credito del Peru) turned the card machines at its BCP Agents, more than 10,500 small local shops, into emergency stops. You walk in, type your ID number and PIN, and your cards are blocked on the spot, with no phone, app or call needed.

The tapeWhy it worked

1
Make 'em feel seen
The tape
Look at the moment they picked. The worst few minutes of your year. Phone gone, and the thief heading for your bank app.
Why it works
Everybody with a phone knows that drop in the stomach. Show people that moment and they trust you to fix it.
Steal it
Name the worst moment your customers have with your kind of product, and put your help right there.
2
Simple is safe
The tape
No app to download. No call to make. Walk into a shop, type your ID number and PIN. Done.
Why it works
In a panic, nobody reads instructions. The fewer steps, the more people finish.
Steal it
Write your customers' emergency steps on one card. More than three steps? Cut.
3
Clear wins
The tape
Lost your phone? Lock your bank at the shop. That's the whole idea, in one breath. The Cannes Lions jury praised its simplicity.
Why it works
A scared person can't follow a clever idea. They can follow a plain one.
Steal it
Say your offer in one sentence a 12-year-old gets. If you can't, it's not ready.

And look at the name. "SOS POS." SOS for help, POS for the card machine (point of sale). Two short words. A bank that sounds sure it can help.

FinalThe score

Cannes Lions 2026: Grand Prix, Creative Data Lions

More than 14,000 emergency blocks and over 74 million Peruvian soles (about USD 21 million at the 16 Oct 2026 exchange rate) in customer balances protected since launch (per Corresponsables, citing BCP).

Your shiftYour rink

A neighbourhood pharmacy. You can't freeze anyone's bank account, and you shouldn't try. But you can be the help point. Put a sticker in the window: "Phone stolen? Come in." Keep a printed card with the official emergency numbers for the main local banks and phone carriers, and let people call from your counter phone. Never ask for an ID number or PIN. This week's first step: find each bank's emergency number on its own website and print the card.

Coach LyCoach's Take

3rd line: needs a pro It runs on a bank's card machines and its security systems. That build belongs to the bank's own engineers. AI can help with your sticker and your card, not the freeze.

My Coach's Take is on the wayI haven't made my reel for this play yet. For now, watch the campaign film at the top, and read my call below.

The No-Agency Playbook

BCP (Banco de Credito del Peru): SOS POS (Bloqueo de Emergencia)

Coach's call: 3rd line: needs a pro

BCP turned shop card machines into an emergency brake: phone stolen, freeze your bank accounts right at the counter. I can't hand you a bank's security team, and nobody should fake one. I'd run the part you can: a help point in your shop and a WhatsApp keyword (or Zalo in Vietnam) that sends the right bank hotlines to anyone on a borrowed phone, and you check every number and train the counter.
Coach Ly

CSOS Desk LWHotline Hunt RWHelp Bot FCounter Kit LDBank Link RDStory GScoreboard

You on the bench: the owner, or your one-person marketing team. You make the calls.

AI runs it
AI drafts, you approve
You or a freelancer

C
Captain · orchestratorSOS Desk
AI drafts, you approve
Keeps the hotline list current, runs the keyword bot and flags any number that changes.
Your call: You approve the hotline list and every message the bot can send.
- Visual AI agent workflows that you can host on your own servers
LW
Left wing · agent 1Hotline Hunt
AI drafts, you approve
Gathers each local bank's and phone company's official emergency numbers and lock steps, with sources.
Your call: You check every number against the bank's own website.
- Answers with cited web sources you can click and check
RW
Right wing · agent 2Help Bot
AI runs it
Replies to the word SOS with the hotline list and the steps to lock a stolen phone. It never asks for ID numbers, PINs or passwords.
- API messaging at scale for alerts, promotions, support and in-chat shopping
- Reaches Vietnamese customers in Zalo chat with messages, content and chatbots
F
Forward · agent 3Counter Kit
AI drafts, you approve
Designs the window sticker and a one-page script for your staff.
Your call: You train your team in ten minutes.
- Brand kits and templates let non-designers make on-brand assets quickly
- Careful long-form reasoning and writing that keeps brand context in Projects
LD
Left D · agent 4Bank Link
You or a freelancer
Drafts a short pitch in case you want to propose a real partnership to a local bank.
Your call: You leave the account freeze to the bank's own engineers. That part is not yours to build.
- Careful long-form reasoning and writing that keeps brand context in Projects
RD
Right D · agent 5Story
AI drafts, you approve
Makes a short video and posts that explain the help point to your area.
Your call: You approve the story. Never use a real victim without their consent.
- Quick short-form editing with auto captions, templates and AI generation
- AI sets audience, placements and budget across Facebook and Instagram
G
Goalie · agent 6Scoreboard
AI runs it
Counts SOS messages and counter visits each week and flags any hotline that stops working.
Your call: Read it once a week.
- Shareable drag-and-drop dashboards over Google and BigQuery data

SourcesRead more

Facts checked on 2026-10-15. The film and articles belong to their owners.

BCP (Banco de Credito del Peru) SOS POS (Bloqueo de Emergencia)

Make 'em feel seen

Simple is safe

Clear wins