AI can run these for you06
The best new campaigns in the world, made by big agencies with big budgets. I sort them by how much you can run yourself with AI, no agency. Swipe the stalls, pick a jersey.
Patch on the jersey: my Coach's Take is inside. No patch: the campaign film for now, my take is on the way.
The full roster
13 playsCoach's Take
Can AI run it?
What it is
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Global · 2015 NewASUSEnd Bad Gifts1st line AI can run itCoach's Take insideClaude writes the film and the quiz, Higgsfield makes every scene, Magnific does the music and the inner voice. You pick the gifts and collect the real stories.Americas · 2026 NewHeinekenCould Have Been a Heineken1st line AI can run itCoach's Take insideA chat bot that listens for long voice notes and sends a voucher. With today's tools you can build it in a weekend on WhatsApp (or Zalo in Vietnam), no agency needed.Cannes Lions 2026: Grand Prix, Social & Creator LionsGlobal · 2026 NewClash Royale (Supercell)Copycats Welcome1st line AI can run itCoach's Take insideA brand film, a landing page and a form that rewards people who switch from a copycat. AI can make all three, and a small shop can run the same offer against its own copycats.Cannes Lions 2026: Grand Prix, Entertainment Lions for GamingGlobal · 2025 NewThe OrdinaryThe Periodic Fable1st line AI can run itCampaign film · my take is on the wayResearch the jargon in your category, design a table, write why each word misleads, post it. AI can do every step; you just need the nerve to call out your own industry.Cannes Lions 2026: Grand Prix, Health & Wellness LionsAmericas · 2025 NewColumbia SportswearExpedition Impossible1st line AI can run itCoach's Take insideAn open challenge letter, a fun film and replies in the comments. AI can write and post all of it. A small brand can run the same dare on its own channels for the price of a coffee.Cannes Lions 2026: Grand Prix, Brand Experience & Activation LionsAmericas · 2026 NewClub Deportivo MunicipalThe Thousand Sponsors of Muni1st line AI can run itCoach's Take insideA sales page, a payment link, a logo upload and an auto-generated design with every sponsor on it. AI and a few cheap tools can run the whole thing.Cannes Lions 2026: Grand Prix, Entertainment Lions for SportVietnam · 2026 NewViettel 5GUncle Badass2nd line AI plus youCoach's Take insideA road-trip film with real people. Claude writes it; Higgsfield and Magnific build the stops, the road and the edit. The real people still need to be filmed: one afternoon on a green screen.Vietnam · 2026 NewAppleHVL 360 album trailer (Shot on iPhone)2nd line AI plus youCoach's Take insideAI can build a short 360 scene for a few dollars of credits and write every prompt. The idea, the music and the face in the middle are yours, and a real place your customers will visit should still be filmed for real.Vietnam · 2025 NewKFC VietnamXin Miếng (Gimme a Bite)2nd line AI plus youCoach's Take insideAI can design every board and write the teasing lines in an afternoon. Getting neighbouring spaces that face each other takes a person on the phone (for a small shop: your window and the shops next door).Southeast Asia · 2025 NewCanvaKween Yasmin, the All-Purpose Kween2nd line AI plus youCoach's Take insideAI can cut the photo pack, draw the font and build the emoji set. Signing the creator and running the expo booth is people work.Americas · 2026 NewUber EatsBuild Your Own Super Bowl Commercial2nd line AI plus youCampaign film · my take is on the wayAI can generate hundreds of ad variations and the mix-your-own page. The celebrity cameos and the in-app build are the expensive part.Cannes Lions 2026: Grand Prix, Media LionsAmericas · 2026 NewOREO (Mondelez)The OREO Cows2nd line AI plus youCoach's Take insideAI can make the farmer film and the limited bottle designs. The dairy partnership and the real cows need a person who can shake hands.Cannes Lions 2026: Dan Wieden Titanium LionAmericas · 2025 NewBCP (Banco de Credito del Peru)SOS POS (Bloqueo de Emergencia)3rd line Needs a proCampaign film · my take is on the wayIt runs on a bank's card terminals and security systems. AI can write the story, but the build belongs to the bank's own engineers.Cannes Lions 2026: Grand Prix, Creative Data Lions
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